With Air Force Week in full force in NYC and the PGA Tour in town – it makes all the sense in the world for Ciao Bella to take part in Birdies for the Brave at this year’s Barclays Classic.
For those who don’t know Birdies for the Brave is a partner-program of the PGA tour that has raised millions of dollars for military men and women and their families. Their efforts include letter-writing campaigns for the troops; the distribution of care packages to troops stationed abroad; as well Patriots’ Outpost military hospitality chalets and military celebrations held during PGA TOUR tournaments.
Ciao Bella is honored to be a sponsor at the Patriots’ Outpost this year – so honored that our whole employee team is taking turns handing out samples at this five day event! CoconutKate and JuicyJ ran the first day when the weather wasn’t so great; but that didn’t stop our men in uniform from performing their drills in front of golf fans and honored family alike. Members of our accounts receivables and office management teams took over the second day where the weather was much fairer and the tournament was truly underway.
Guest speakers from the Navy SEALS, the Army, and the governor’s office all stopped by to pay their respects to our men/women in uniform. The troops really seemed to enjoy the event and took part in the meals provided by Chick-fil-A and Whole Foods Markets from Bergen County. Chick-fil-A took their patriotism to a new level by having their signature cow-mascot walk around with a sign saying ‘real heroes eat chicken’. Not being one to pass up on a photo opportunity that will turn into a conversation piece, I decided to pose with their mascot.
I certainly wasn’t the only one posing as nearly every troop that tasted our sorbet was glad to have their picture taken when they came back for seconds. Our Sicilian Lemon and Blood Orange sorbet were perfect on this hot August day where the sun did not want to take a break. For every man/woman in uniform that thanked me for their sample all I wanted to say was “No, thank you”. Ciao Bella’s sponsorship here is just a small way to thank our troops who lay everything on the line for us to enjoy our way of life. I encourage everyone to learn more about Birdies for the Brave and to tune into the rest of the Barclays Classic tha
t continues through this Sunday.
The East Coast Bella Girls spent the evening in the city for Fashion’s Night Out. This is a night where, according to fashionnightout.com, “American Vogue has joined with NYC & Company, the City of New York, and the Council of Fashion Designers of America to enliven again the consumer spirit that churns the economy and boosts the local industry of America’s fashion capital, New York City. Next only to finance, fashion is the second-largest sector of industry in New York City—the headquarters of more than 800 fashion companies employing 175,000 people and generating $10 billion in total wages. At City Hall’s May 20 press conference to announce Fashion’s Night Out, Vera Wang said, ‘To put it bluntly, if people don’t shop, people lose their jobs.’”
