Posts Tagged ‘Ciao Bella’

Frozen Treats at Patriots’ Outpost

Friday, August 27th, 2010

With Air Force Week in full force in NYC and the PGA Tour in town – it makes all the sense in the world for Ciao Bella to take part in Birdies for the Brave at this year’s Barclays Classic.

For those who don’t know Birdies for the Brave is a partner-program of the PGA tour that has raised millions of dollars for military men and women and their families. Their efforts include letter-writing campaigns for the troops; the distribution of care packages to troops stationed abroad; as well Patriots’ Outpost military hospitality chalets and military celebrations held during PGA TOUR tournaments.

Ciao Bella is honored to be a sponsor at the Patriots’ Outpost this year – so honored that our whole employee team is taking turns handing out samples at this five day event! CoconutKate and JuicyJ ran the first day when the weather wasn’t so great; but that didn’t stop our men in uniform from performing their drills in front of golf fans and honored family alike. Members of our accounts receivables and office management teams took over the second day where the weather was much fairer and the tournament was truly underway.

Guest speakers from the Navy SEALS, the Army, and the governor’s office all stopped by to pay their respects to our men/women in uniform. The troops really seemed to enjoy the event and took part in the meals provided by Chick-fil-A and Whole Foods Markets from Bergen County. Chick-fil-A took their patriotism to a new level by having their signature cow-mascot walk around with a sign saying ‘real heroes eat chicken’. Not being one to pass up on a photo opportunity that will turn into a conversation piece, I decided to pose with their mascot.

I certainly wasn’t the only one posing as nearly every troop that tasted our sorbet was glad to have their picture taken when they came back for seconds. Our Sicilian Lemon and Blood Orange sorbet were perfect on this hot August day where the sun did not want to take a break. For every man/woman in uniform that thanked me for their sample all I wanted to say was “No, thank you”. Ciao Bella’s sponsorship here is just a small way to thank our troops who lay everything on the line for us to enjoy our way of life. I encourage everyone to learn more about Birdies for the Brave and to tune into the rest of the Barclays Classic that continues through this Sunday.

Summer Streets

Monday, August 16th, 2010

Getting ready for New York’s Summer Streets wasn’t much different than any other event: gather up the appropriate amount of samples, promotional materials, and everything else and we’re ready to go.  The catch for this event – we had to be there by 6am before NYPD closed down the streets.

After convincing myself that the clock really did say 4am and that it really was time to get going – i got ready and headed to the office to load up our gelatomobiles.  I met up with LilBella and we made our traffic-free commute into NYC. Upon arrival we met up with our friends from Whole Foods who were short a delivery truck to transport dozens of bags of ice and brewed coffee from their store to the event. Lucky for them our one van was almost entirely empty (except for the freezers) and we lent a hand in getting all their supplies over to the picnic area.

After that we had a few hours to kill before it was time for the ice cream rush. After a quick bite to eat, LilBella decided it was time to catch up on some lost sleep. I seized the downtime as the opportunity to explore what Summer Streets had to offer. Everything from pilates classes and yoga instruction to double dutch and street tennis were getting started on Park Avenue.  Rollerblade was kind enough to offer free skate rentals and well..I couldn’t resist. I skated my way up from 24th street to Grand Central Station and saw NYC in a way you wouldn’t usually get to with out any cars. I took note of the dumpster pools everyone has been talking about – one of the most unique creations I’ve seen in a while.

Before I knew it 10 o’clock was ticking close and it was time to feed the masses. The moment we starting rolling the carts towards our spot, dozens of people started lining up for samples. So many that the Summer Streets staff brought out the velvet ropes and funneled the line down the block.

Sample after sample was given out to an amazingly diverse group of New Yorkers and travelers.  Entire families came by with their children, couples rolled up on skates, teenagers still with their bike helmets on, joggers, nearby store owners, visitors from the UK and France – you name it, and they were there at Summer Streets enjoying a Blood Orange or Sicilian Lemon Sorbet.

Ciao Bella will be at Summer Streets for next week on Saturday August 21 from 10am-1pm at the Whole Foods picnic area on the corner of Park and 24th. If you’ve missed us the past two weeks this the last chance to enjoy summer in NYC in a great atmosphere before this amazing weather passes us by.

Juicce & Java

Tuesday, July 20th, 2010

In these times, it’s great to see any business doing well on Main Street. As people scale back, restaurants are hit the hardest and it’s an all too common sight to see new eateries closing their doors after a few years of business. One shop that fights against this trend is Juicce and Java, located on Hartsdale Ave in Hartsdale, New York.

The owner Raj converted this ‘hole in the wall’ sandwich shop into a fully featured cafe about 3 years ago. The menu now features over 50 sandwiches and wraps to choose from, a fantastic salad selection along with a make-your-own salad bar, a variety of coffees, protein bars and healthy snacks. They also had something I’d never seen before: a machine that makes fresh Wheat Grass shots. I’ve heard about Wheat Grass and its various health benefits, but never in this form. This espresso machine-looking contraption ground up the fresh grass into a shot glass that customers then threw back and chased with slices of orange (reminiscent of tequila shots and lime). The best part about Juicce and Java is the amazing smoothie collection. They are all freshly made and feature ingredients such as 100% acai juice, agave nectar, soy protein, and antioxidant boosts.

If after all those delicious options you still have room for dessert, there’s a lovely case of Ciao Bella waiting to fill your desire. The selection of gelato and sorbet is impressive for a somewhat small cafe, and his sundae combinations are out of this world.

My visit this weekend was during the town’s weekly farmer’s market, complete with rows and tents and live music. Pedestrians strolled up and down the walkways with their fresh fruits and vegetables in tow, content with their fresh and locally grown purchases. Passing by, many people were already on their way to Juicce and Java for a quick bite or pick-me-up. Some were accustomed to having our gelato and sorbet at this eatery while for some it was a first time. Either way, a scoop of Key Lime Graham Gelato or Mango Sorbet on a hot weekend day is hard to pass up. The owner’s daughter Misha even set up a table next to mine and sampled a variety of their amazing smoothies. My favorite part of the day was the owner of the pizzeria next door hopping on the free sample bandwagon and offering free slices to locals walking past.

As the hottest part of the day was over and I was about to make my way home, Raj refused to let me leave without a smoothie for the road. Let me tell you – I’m glad he insisted. My watermelon smoothie with strawberries and agave nectar was the most refreshing drink I’ve had in ages.

We’ll be back at Juicce and Java before the summer is out so always keep a close eye on out on our Facebook page.

Pre-flight ice cream anyone?

Sunday, July 18th, 2010

I don’t know about the rest of the Ciao Bella fans out there, but I truly enjoy flying. Some people find it stressful, but maybe I’ve just been fortunate with only good experiences to go by. For me it’s always been somewhat of an adventure; looking forward to going somewhere for the first time or visiting somewhere you truly love.

This past Friday was somewhat of an adventure in itself. Dropping off our signature gelato cart involved me driving on the runway next to the airplanes and security trucks (pretty cool). After going back inside and passing through security, I arrived at our Terminal C location. The gelato bar here is part of The Grove Snacks station that also features quick and good-for-you snacks such as dried fruit, nuts, teas and sweets. The employees were Ciao Bella fanatics, each with their favorite flavors and combinations. The rest of the airport’s employees were also fans and before I knew it there was a line of baggage checkers, porters, and stewardesses all eager for samples. Everyone really appreciated the mid-work treats and I think Malted Milk Ball turned a lot of people into believers.

Afterwards I was on my way to Terminal B (pre-security) to our location inside of famous Famiglia. The restaurant here was packed full of families waiting to say goodbye to each other and individuals biding time before their flights. During their long wait they were more than willing to spend some time sampling some of our Mango Sorbet, a perfect time-killer. Even many of the travelers that didn’t speak English enjoyed the product; a big smile and a thumbs-up translates to any language. It’s easy to lose track of time inside an airport, where the crowds never stop and everyone is on their own clock. Before I knew it the sampling was over and it was for me to fly away..[ahem]..drive home (wishful thinking).


A special thanks to John, the regional director for the Grove, for helping out with all the logistics of getting to the loading dock and passing through security. Also to Imara, the assistant manager at the Grove, for organizing the day and being such a big fan of our Passion Fruit sorbet! And last but not least, the wonderful employees at Famous Famiglia who wanted to show off their love of Ciao Bella.

Sunny in Seattle

Thursday, July 15th, 2010

People say it always rains in Seattle, but not during our whirlwind tour through the area, visiting PCC Supermarkets and Whole Foods Markets. Ciao Bella fans came out from all over Washington, and the United States, to enjoy tantalizing and refreshing Ciao Bella gelato and sorbet (not to mention gaze at our amazingly colorful tour truck) under the hot Sun. We sampled the Tahitian Vanilla gelato, the Key Lime Graham gelato, the Mango sorbet, and my personal favorite, the Blood Orange sorbet. Did you know that the Blood Orange sorbet is Oprah’s favorite? I always tell customers who are hesitant to try, that “if it’s good enough for Oprah, it’s good enough for me.”

The tour truck that can’t be missed has brought plenty of smiles to customers’ faces, as well as some great stories and anecdotes (which we love to hear!). We met one family of four who formerly lived on Mott Street in SoHo, close to one of our franchised Ciao Bella gelato bars. They were thrilled to see us! We gave them a taste of our premium gelatos and sorbets, and it gave them a small taste of being back in the Big Apple.

Not that I would ever compare Ciao Bella to a fast food joint, but our van does have a drive-thru! Well, let me clarify that. We had one customer at PCC in Issaquah, WA drive up with his truck and order straight from his front seat! Ciao Bella never fails to deliver on taste and on customer service.

One way to hear about where Ciao Bella is heading next, or “Chasing Bella” as we refer to it, is by logging onto Facebook and liking our page (CiaoBella). That way, you’ll get up-to-date information about where the yellow and pink van is heading next. We’ve had numerous fans come up and tell us they heard about the event on Facebook, so it is a helpful tool for all the gelato and sorbet lovers out there.

On a closing note, I’d like to share a simple, yet delectable recipe shared by a fan in Washington. Our younger fans need not read on, because this special treat is for the 21 and older crowd. The creative woman told us she hollows out a big bowl of Prickly Pear sorbet, pours Tequila in the middle, and wallah, a cold, refreshing, and potent adult frozen cocktail! For those of you unfamiliar with the Prickly Pear flavor, I compare it to biting into a juicy cactus (in the best way, of course). It’s a unique blend of sweet desert flavor and tropical vibes, perfect with tequila (if you’re of age, of course). It would be an interesting cocktail to bring to your next summer party.

Thank you Seattle for the wonderful memories, and we look forward to coming back soon!

Celebrate Flatiron Chefs

Wednesday, July 14th, 2010

Looking out of the office onto a scene of a morning downpour, I thought to myself “well this is going to be a fun event”.  Outdoor events are a great way to meet customers, especially in the summertime, but they’re also a great way to experience how unpredictable the weather is.  Today we happened to luck out – by the time we were heading towards the Holland Tunnel they rain had slowed and the sun decided to come out for a moment or two.

Arriving upon a highly decorated Madison Square Park, LilBella and I began setting up alongside some of NYC’s most popular chefs.  Within minutes the smell of tempting hors d’œuvres and desserts were making their way through the 110% humidity and into the noses of the fellow restaurateurs.  Following a picture of all the chefs in front of the park’s fountain at 5:15, the event was underway!

The first VIP guests wandered around sampling here and there, often juggling a gourmet burger and cocktail in one hand while they reached for a sorbet in the other.  As the night went on the desire for dessert became even stronger as the line for gelato & sorbet became even longer.  Countless customers walked up with cheeky comments such as “you look like the most popular tent here tonight, I’m sure it’s your personalities :wink: ” or “with this kind of weather I think you’ll serve every guest here”.  We may not have served every guest there, but we definitely made some fans who were delighted to come back for seconds and thirds.  Our event assistant, Thuy, was more than eager to give rave reviews about the products to passing guests after falling in love with the peach ginger sorbet.

Once my feet were back on the ground in Jersey, I looked back on the day with confidence.  Despite its gloomy beginnings, this was my first event where all the logistics worked out without a hitch (no traffic, easy parking, and quick set-up).  All in all – the food was great, the guests were happy and the event all went to a great cause of preserving green space in urban communities.  Ciao Bella has taken part in this event for the past few years now and we’ll surely be back again next year.

Hoboken: One Square Mile Surrounded by Reality

Tuesday, July 13th, 2010


Going to Hoboken is as much of a treat as snacking on Ciao Bella on a hot day. Luckily, I had a combination of both the other day during my demo experience at Kings Supermarket in Hoboken, New Jersey. After spending quite some time trying to find a parking space (which I did finally along the Hudson River looking out at Manhattan), I trekked the uphill slalom to get to my destination: Kings Supermarket, right in the heart of Hoboken on River Street.

It’s not the typical Kings Supermarket (meaning there is no aforementioned parking), but that didn’t detract Hobokenites from picking up their favorite frozen treats to beat the stick-to-your-skin heat. We sampled the Coconut Sorbet and the Tahitian Vanilla Gelato, both crowd pleasers. So many people walked into the store dripping in sweat, or with that exhausted look on their face, that they were very pleased to see two pints of Ciao Bella staring them in the face. My favorite moment was trading Ciao Bella stories with a sweet older woman who has been buying us for years. Myself and all the other Ciao Bella team members love hearing your stories, so don’t hold back!

Hoboken has a great riverside park that has tennis courts, a basketball court, a skate park, running trails, and great open grassy piers that look out onto Hoboken’s cousin Manhattan. I can think of nothing better than breathing in the river air, sitting on a grassy knoll overlooking the Big Apple, and enjoying a rich, delicious pint of Ciao Bella gelato or sorbet. If you’re in the Hoboken area, stop by your local Kings for a selection of our pints, single serves, and novelties!

Hot Days, Cold IceCream

Monday, July 12th, 2010

It’s ninety – one degrees outside and a tad too hot for golf, don’t you think? Fortunately, it’s not to hot for some Ciao Bella!  The event at Fiddler’s Elbow Country Club was hosted by A & P as a fundraiser to benefit the Muscular Dystrophy Association (MDA).  Many people from many different companies came out to golf and help donate money.  I think for that they deserved some Ciao Bella – to keep them cool, and to keep them going!

Right from the start – even before we started serving – we were a hit.  Doug, the event coordinator at Fiddler’s Elbow, came to greet us when we entered the clubhouse at the start of the day.  Right off the bat he was praising the Blackberry Cabernet sorbet, as well as rattling off calorie numbers for that and the Blood Orange.  I think he liked Ciao Bella…just a little bit.

We wound up setting up near hole number ten, right beside the clubhouse and somewhat halfway through the course.  People zipped past the truck all day on their golf carts as they approached the halfway point.  Many people stopped to pick up a single serve cup, and as the day went on, the need for some gelato or sorbet, outside in the heat, increased.

As lunchtime approached, the want for some Ciao Bella became more prevalent.  Even a hangout spot had formed in front of the truck where golf carts were parked as people enjoyed their ice cream.  Some people came back two or even three times to try a variety of flavors.  Many people just HAD to try the pistachio after hearing “rave reviews” about it.  It quickly became the most popular flavor of the day, and it was clear it was loved as people moaned in delight as they drove off after taking their first bite. Those who tried a different flavor, or decided to hangout in front of our gelato mobile, loved the product – after finding out the spoon was under the lid that is!

As the day approached two o’ clock, the amount of people asking for some gelato or sorbet died down.  We still had a few stragglers who were coming for their first taste of some Ciao Bella, but we also had a few people asking for a second or third taste.  All in all it was a great day with lots of ice cream, and lots of golf carts.  But just always remember – the spoon is under the lid! =]

Identity Crisis

Monday, July 12th, 2010

 

 

crazy4blackcab

The name says it all right? As some of you may know from reading my bio (http://ciaobellagelato.com/#/team) , my favorite flavor is Blackberry Cabernet Sorbet. I ate this indulgently bold flavor straight through my two pregnancies, the toddler stages, preschool tantrums and many late nights as a working mom. When asked my favorite flavor, I never hesitated. Until now…

My new love

I was not looking, I swear. As the summer sun started to turn up its heat, I innocently took home a pint of our Peach Ginger Sorbet, new to pints in 2010.  I am obsessed with Peach Ginger Sorbet.  This succulently spiced and nectar sweet dessert, laced with spicy candied ginger leaves me longing for more.  And I mean seriously. I have always loved fresh peaches and I have always loved something added to my ice cream or sorbet, so Peach Ginger is the perfect sorbet for me.  If I am out to dinner and know I have this brightly colored pint in my freezer at home, I always pass on the dessert menu and quickly ask for the check.

Oh and while we are on full disclosure, I have also taken to sneaking into the break room and actively eating this tastebud awakening sorbet in lieu of my afternoon coffee.  And, for those who know me – Caffeine and I are one.  In my seven years at Ciao Bella, only my first encounters with Malted Milk Ball led me to lunchroom lingering.  The label says four servings, but I interpret it as 2 1/2. 

You can call me obsessedwithpeachginger, formerly known as crazy4blackcab from now on. Yes, something has certainly changed.

Winter Garden in the Summer

Thursday, July 8th, 2010

I know it sounds corny, but with Ciao Bella: tasting is believing. You have to try our product before you realize how refreshing and deliciously intense our flavors are. I just came back from a food event at the World Financial Center, and keeping with the Ciao Bella philosophy, I made sure to let people taste our product before making a purchase. Our philosophy never fails. Seeing peoples’ eyes light up when they bite into Ciao Bella’s all natural gelatos or our true to the fruit sorbets is one of the perks of my job. The usual response after a tasting of Ciao Bella: “Oh yeah, I’ve got to have more of that!”

For those of you not familiar with New York City, the World Financial Center is located in downtown, and is home to a classy indoor mall as well as thousands of square feet of office space. Located on the waterfront, the WFC attracts businessmen and businesswomen, as well as shopping tourists. Ciao Bella actually has a gelato bar at 2 World Financial Center if you ever make it down there – and I suggest you do – not only just for Ciao Bella, but for the amazing waterfront views that make you forget you’re in the Big Apple.

Our event was held in the Winter Garden, a large marble indoor lobby with floor to ceiling windows facing out onto the Hudson River. There were other vendors such as Starbucks and Au Bon Pain, but Ciao Bella stole the show, of course. We sampled our Key Lime Graham gelato, Lebanese Yogurt, Alphonso Mango sorbet, and our Prickly Pear sorbet (new for 2010). Of course, it was crazy keeping up with the demand, but once I got a second to walk around and catch my breath, I noticed that nearly everybody had a Ciao Bella gelato cup! We basically served everyone at the event, it seems, and it was shoulder to shoulder packed at some points. Thanks to our great team who kept up with all the customers with smiles on our faces.

While it’s not something we do everyday, the events we attend are always fun and energetic. We love meeting our fans! Check out our calendar on ciaobellagelato.com to see where we are heading next!